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18% of online U.K. consumers read comments on articles about products, while 14% read the articles themselvesTop 4 lessons for online retailers, 2,000 consumers say it like it is. | eccomplished
11% of U.K. online consumers aged 18-34 have taken purchasing advice from friends and family on social media sites more...
6% of U.K. online shoppers have taken purchasing advice from friends and family on social media sites more...
23% of online shoppers in the U.K. talk to friends and family in order to help them make a purchase more...
58% of online UK consumers review returns policies before making a purchase more...
10% of U.K. online shoppers say they are likely to ‘like’ or ‘follow’ the product or brand on a social network after completing a purchase more...