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72% of CEOs want to improve their understanding of individual customer needs, as well as their response time to market needs
IBM 2012 Global CEO StudyRelated Facts:
"An individual’s mood and situation has a strong effect on what will be snacked on. Connecting your marketing messages to the emotional nature of snacking – think taste, cravings and indulgence — will help drive your product’s selection" - NPD food and beverage industry analyst Darren Seifer more...
26% of media ad buyers consider themselves pure performance buyers more...
14% of media ad buyers consider themselves pure brand buyers more...
58% of bankers feel they have enough information to offer their customers personal services more...
38% of retailers believe it is more important to be competitive rather than price match more...