20% of Facebook users have purchased something because of ads or comments they saw on the site

Added: 06/05/2012 from Ipsos Published: 06/05/2012

39% of Facebook users who click on a "pick your favorites" ad campaign post go on to share it with friends more...

39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...

Users who primarily access Twitter via mobile devices are 58% more likely to recall seeing an ad on Twitter than the average Twitter user more...

The act of "liking" a brand's page on Facebook encourages friends to "like" these pages as well more...

Facebook users see cover images as advertising space and often ignore them, therefor the importance of cover images is minimal more...