Facts & Stats About:
51% of consumers who follow a retailer on social media do so to get information on deals and coupons, down from 58% in 2011Survey Finds Consumers Using Pinterest to Engage With Retailers More Than Facebook, Twitter
68% of U.S. online consumers have used YouTube to browse and research a retail company more...
38% of U.S. online consumers follow retailers through one or more social networking sites more...
24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...
69% of US consumers who have liked a brand on Facebook have done so because a friend did more...
53% of teenage girls say social media has an impact on their purchasing behavior, compared to 52% for boys more...