Facts & Stats About:
Online purchasing was rated the “Overall favorite” by 59% of Americans, as well as the “Easiest” (68%) and “Most convenient” (68%) versus in-store and mobileShopper Sentiment: How Consumers Feel About Shopping In-Store, Online, and via Mobile | Nielsen Wire
48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...
45% percent of customers shopping in-store will purchase online for a 2.5% discount; 60% will leave and purchase a product online for a 5% discount more...
More than 62% of moms with smartphones use a shopping app, and 46% want to receive information on their mobile device while inside a store more...
20% of US online adults consider Google most helpful when researching products or services, followed by 19% for Amazon and 12% for retail stores more...
57% of app users in the US say they would consider purchasing their holiday gifts on a mobile device more...