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Facts & Stats About:
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Consumers
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56.6% of U.K. mobile owners use mobile media, compared to 49.7% for Spain, 43.9% for France, 43.6% for Italy, and 40% for Germany
IAB Global Mobile Anthology: Worldwide Perspectives on Mobile MediaRelated Facts:
31.4% of U.S. smartphone owners play games on their devices, compared to 30.8% for Canada, 27.5% for EU5, and 15.3% for Japan more...
63.9% of Japanese smartphone owners take photos on their devices, compared to 60.3% for the U.S., 59.8% for EU5, and 55.1% for Canada more...
84.4% of EU5 smartphone owners text, compared to 74.3% for the U.S., 69.2% for Canada, and 44.4% for Japan more...
53.4% of EU5 iPhone users access maps on their devices more...
40.2% of U.K. smartphone owners access maps on their devices, compared to 36.1% for Germany, 35.4% for Spain, 31.4% for Italy, and 30.4% for France more...