Facts & Stats About:
27.5% of African American adults use social media via PCs,compared to 23.3% for Hispanics, 19.7% for Asian Americans, and 30.6% for all US adults more...
20.8% of Asian American adults use social media via tablets,compared to 19.9% for African Americans, 15.4% for Hispanics, and 24.1% for all US adults more...
75.4% of Hispanic adults use social media via smartphones,compared to 59.4% for Asian Americans, 64.5% for African Americans, and 65.2% for all US adults more...
71% of Americans who use smartphone shopping apps are Caucasian, compared to 18% for Hispanic, 13% for African American, and 5% for Asian American more...
54% of US marketers who have a multicultural marketing initiative in place devote 10% or less of their budgets to it, compared to 22% for 11-15%, and 14% for 26% or more more...