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The Asia-Pacific region accounted for 35.9% of the global mobile advertising market in 2011, compared to 31.4% for North America, 25.9% for Europe, and 3.5% for Latin America
Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011Related Facts:
Samsung devices accounted for 23.32% of mobile ad impressions in 2012, up from 16.8% in 2011 more...
Apple devices accounted for 32.2% of mobile ad impressions in 2012, up from 26.35% in 2011 more...
Tablets account for 64% of mobile paid search advertising, compared to 36% for smartphones more...
Android devices account for 49% of mobile ad impressions, compared to 33% for iOS, and 14% for BlackBerry OS more...
Mobile devices account for 5% of click-through rates for paid search ads more...