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52% of dads now say they are the primary grocery shopper in the household
2012 Cone Year of the Dad TrackerRelated Facts:
37% of fathers with children under age 17 believe the ideal situation for young children was to have a mother who does not work at all outside the home, down from 54% in 2009 more...
60% of two-parent households with children under 18 have two working parents more...
56% of working moms find it difficult to balance work and family life, compared to 50% for dads more...
73% of parents who search the app store for apps for girls look for age-appropriate apps, compared to 63% for boys more...
40% of male smartphone owners have shared their locations with retailers, vs 25% of females more...