Facts & Stats About:
Most leading brands on Facebook extend the reach of their earned media exposure of fans to friends of fans by 50%-200%comScore and Facebook Release Research Paper "The Power of Like 2: How Social Marketing Works" - comScore, Inc
39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...
Fans of brands spend an average of 11 hours per week on Facebook, compared to 6 hours for the average user more...
A Facebook fan is worth an average of $174 to a brand, up 28% since 2010 more...
16% of online consumers expect a response within 30 minutes when they ask a question or post a comment on the company's Facebook page, compared to 13% who expect a response within 2 hours more...
Oreo has 26MM Facebook fans worldwide, the most of any packaged goods brand more...