Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites

Added: 06/19/2012 from comScore Published: 06/14/2012

39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...

48% of holiday 2012 shoppers in the US will use social media more...

Globally, 46% of those with online access use social media to help make purchase decisions more...

Zappos sees referrals from Twitter yield $33.66 per order vs. $2.08 for Facebook and $0.75 for Pinterest more...

Zappos users are 13x more likely to share a purchase on Pinterest than on Twitter and 8x more likely to share on Facebook than Twitter more...