Facts & Stats About:
39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...
48% of holiday 2012 shoppers in the US will use social media more...
Globally, 46% of those with online access use social media to help make purchase decisions more...
Zappos sees referrals from Twitter yield $33.66 per order vs. $2.08 for Facebook and $0.75 for Pinterest more...
Zappos users are 13x more likely to share a purchase on Pinterest than on Twitter and 8x more likely to share on Facebook than Twitter more...