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"Instead of thinking about planning media around channels, marketers should be thinking about planning media around the consumer" - Brad Smallwood, Facebook head of marketing science more...
"Media planning and spending has to involve a mix, but that mix depends on the brand and the audience. We know it’s not just about digital" - Brad Smallwood, Facebook head of marketing science more...
"What we’ll see more of going forward is companies really looking at the consumer at all consumption points—really understanding the consumer" - Brad Smallwood, Facebook head of marketing science more...
76% of worldwide marketers who use search engine marketing support it with social media more...
Inbound marketers who prioritize blogging are 13 times more likely to see positive return on investment than those who do not more...