Facts & Stats About:
"We are at a juncture where social media is a fundamental component of PR" - Ubisoft senior public relations manager Stone Chin more...
52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing more...
Social marketing, when used to build widespread consumer advocacy, generates an average sales lift of 6.7% for consumer packaged goods brands more...
30% of businesses outsource some portion of their social media marketing, up from 28% in 2011 more...
59% of marketers use social media for 6 hours or more each week, and 33% invest 11 or more hours weekly more...