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When a brand posts on Facebook twice a day, those posts only receive 57% of the likes and 78% of the comments per post that a single post receivesTrack Social Blog » Optimizing Facebook Engagement – Part 2: How Frequently To Post
Only 6% of brands' Facebook fans engage with a brand's Facebook content more...
In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of more...
52% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to receive a free item more...
24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...
39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...