Triggered email messages get 119% higher click rates than "business as usual" messages

Added: 06/25/2012 from Epsilon Published: 06/20/2012

More than 1 in 4 emails sent by retailers in North America in the second half of 2011 were blocked or flagged as spam more...

29% of the email that reaches a user’s inbox is newsletters – nearly the same amount as “conversational” email more...

Marketing emails account for 70% of “this is spam” complaints more...

37% of digital marketers integrate email with mobile marketing tactics more...

40% of consumers enjoy getting emails about their favorite brands and deals more...