78% of grocery shoppers are comfortable buying store brands, up from 64% in 2008

Added: 06/26/2012 from Booz & Co. Published: 06/25/2012

28% of US seniors say they have given up some favorite grocery brands in order to save money more...

25% of US shoppers are unable to identify the top selling store brand food products as store brands more...

78% of grocery shoppers seek discounts often, up from 61% in 2008 more...

90% of grocery shoppers describe themselves as value-seeking, and 60% say they always have been more...

51% of Russian men who shop for food, household, and personal care products are conscious of which brands they buy, compared to 43% for women more...