32% of grocery shoppers use online digital coupons

Added: 06/26/2012 from Booz & Co. Published: 06/25/2012

19% of smartphone owners have used their phones to look for coupons before making a purchase more...

21% of online black adults have downloaded an online coupon more...

51% of consumers who follow a retailer on social media do so to get information on deals and coupons, down from 58% in 2011 more...

50% of U.S. consumers are aware of Groupon, and 20% regularly receive emails from the site more...

69% of LivingSocial users also use Groupon, while 37% of Groupon users also use LivingSocial more...