34% of smartphone owners who used a smartphone on their last shopping trip used a retailer’s mobile application

Added: 07/05/2012 from Deloitte Published: 06/27/2012

47% of US smartphone owners use shopping apps, accessing them an average of 17 times per month more...

37% smartphone owners who used a smartphone on their last shopping trip utilized a third-party mobile shopping application more...

16% of smartphone owners have used their phones to look for location-based offers before making a purchase more...

71% of smartphone owners have used their phones to research products before making a purchase more...

15% of US smartphone or tablet owners have downloaded a mobile app specifically for an upcoming vacation more...