35% of moms say that over the past few years, dads have taken on more of the shopping

2012 Cone Year of the Dad Tracker

Added: 07/05/2012 from Cone Inc. Published: 06/12/2012

32% of dads who shop say they finish as quickly as possible, buying only what they need, compared to 21% for moms more...

24% of dads who shop research grocery products, compared to 11% of moms more...

46% of moms who shop plan meals for the coming week, compared to 52% of dads more...

65% of moms who shop make detailed shopping lists, compared to 63% of dads more...

62% of moms who shop collect coupons or circulars, compared to 56% of dads more...