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The average duration of the purchase process for fashion items increased from 0.5 days in 2002 to 3.4 days in 2012
Shoppers take seven times longer to make fashion purchases than in 2002Related Facts:
46% of smartphone owners have scanned a QR code or barcode on a product, sign, or shelf label more...
40% of consumers spend 5 to 10 minutes making purchase decision online more...
Mobile technology will influence 18.7% to 23% of food & beverage sales in 2016, up from 5.7% in 2012 more...
20% of US online adults consider Google most helpful when researching products or services, followed by 19% for Amazon and 12% for retail stores more...
More than 1 in 5 apparel shoppers use tablets or smartphones for shopping on a daily basis more...