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Mobile searches account for 47% of Olympics-related searches in the US
Going for Mobile Gold: 10x increase in Olympics mobile searches globally - Google Mobile Ads BlogRelated Facts:
Year-over-year paid search spending growth for tablets doubled that of smart phones in 4Q12 as mobile devices in total grew to 18% of US search budgets more...
88% of search engine optimization marketers believe optimizing for mobile search will be more important in 2013 than in 2012 more...
70% of those who run local mobile searches act on their search within an hour, compared to 30% for PCs more...
Conversion rates for search ads increased by 31% for tablets in 2012, compared to 9% for smartphones, and 7% for desktop computers more...
73% of parents who search the app store for apps for girls look for age-appropriate apps, compared to 63% for boys more...