Facts & Stats About:
45% percent of customers shopping in-store will purchase online for a 2.5% discount; 60% will leave and purchase a product online for a 5% discountGroupM Next-White Paper-Showrooming and the Price of Keeping Buyers In-Store
48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...
85% of mobile consumers use their phone while shopping in-store more...
28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...
72% of consumers aged 20-40 in the US and UK use mobile devices while in-store to compare prices, but the majority leave before making a purchase more...
More than 62% of moms with smartphones use a shopping app, and 46% want to receive information on their mobile device while inside a store more...