Facts & Stats About:
Of the shoppers that showroom, 25% leave the store and make a purchase from a competitor (representing 6% of all shoppers)Mobile Consumer Report: Understanding the Showrooming Shopper
85% of mobile consumers use their phone while shopping in-store more...
28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...
48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...
29% of shoppers that used a retail store as a showroom ended up buying from the retailer's own website more...
45% percent of customers shopping in-store will purchase online for a 2.5% discount; 60% will leave and purchase a product online for a 5% discount more...