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23% of holiday 2012 shoppers in the US will spend more online than offline
Deloitte’s 2012 Annual Holiday SurveyRelated Facts:
48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...
48% of holiday 2012 shoppers in the US will use social media more...
US holiday 2012 ecommerce sales will increase to $43.4B, a 17% gain vs holiday 2011 more...
28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...
51% of shoppers will research online and then visit the store to purchase during holiday 2012, while 17% will visit a store first and then purchase online more...