48% of holiday 2012 shoppers in the US will use social media

Added: 11/19/2012 from Deloitte Published: 10/31/2012

48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...

23% of holiday 2012 shoppers in the US will spend more online than offline more...

27% of U.S. online consumers have shopped for a product because of something they saw on a social media site more...

23% of U.S. social media users share purchases from online retailers more...

80% of social business efforts will not achieve their intended benefits through 2015 more...