Facts & Stats About:
72% of consumers aged 20-40 in the US and UK use mobile devices while in-store to compare prices, but the majority leave before making a purchaseAccenture Newsroom: With Mobile Devices in Hand, Consumers Visit Stores to Compare Prices But Nearly Half Make Their Final Purchases Online, Accenture Survey Shows
48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...
45% percent of customers shopping in-store will purchase online for a 2.5% discount; 60% will leave and purchase a product online for a 5% discount more...
46% of smartphone owners aged 18-34 have shared their locations with a retailer, compared to 22% of those aged 35-54 more...
85% of mobile consumers use their phone while shopping in-store more...
28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...