Facts & Stats About:
48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomedIDC Retail Insights Survey Estimates Showrooming Will Influence up to $1.7 billion in 2012 Holiday Retail Sales - prUS23789012
28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...
45% percent of customers shopping in-store will purchase online for a 2.5% discount; 60% will leave and purchase a product online for a 5% discount more...
47% of US smartphone owners use shopping apps, accessing them an average of 17 times per month more...
85% of mobile consumers use their phone while shopping in-store more...
72% of consumers aged 20-40 in the US and UK use mobile devices while in-store to compare prices, but the majority leave before making a purchase more...