Facts & Stats About:
48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomedIDC Retail Insights Survey Estimates Showrooming Will Influence up to $1.7 billion in 2012 Holiday Retail Sales - prUS23789012
28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...
45% percent of customers shopping in-store will purchase online for a 2.5% discount; 60% will leave and purchase a product online for a 5% discount more...
47% of US smartphone owners use shopping apps, accessing them an average of 17 times per month more...
40% of Americans planning to shop online for Father's Day gifts in 2015 will use smartphones to research products and compare prices more...
46M US consumers will book travel plans on tablets in 2013, 7% more than smartphones more...