Facts & Stats About:
28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011'Mobile Thursday' Shopping via Smartphones and Tablets Will Nearly Double from Last... -- NEW YORK, Nov. 19, 2012 /PRNewswire/ --
48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...
45% percent of customers shopping in-store will purchase online for a 2.5% discount; 60% will leave and purchase a product online for a 5% discount more...
47% of US smartphone owners use shopping apps, accessing them an average of 17 times per month more...
62% of consumers use mobile devices at physical stores to compare products and prices more...
34% of US smartphone owners use their devices to shop online while browsing in stores more...