Facts & Stats About:
54% of mobile shoppers who have used a mobile coupon obtained them from retailer websites, followed by 31% at daily deal sites like Groupon and LIvingSocialSavvy Shoppers Use Connectivity to Score Deals on the Go | Nielsen Wire
Smartphone owners are 3x more likely to use their handset for in-store activities like claiming mobile coupons (39%) or using shopping lists (40%) vs tablet owners more...
36% of smartphone owners have redeemed a mobile coupon on their devices, compared to 11% for tablets more...
25% of Groupons were purchased on a mobile device in December 2011 more...
47% of mobile consumers want retailers to send coupons to their devices when they are in or near the store more...
85% of mobile consumers use their phone while shopping in-store more...