Facts & Stats About:
54% of mobile shoppers who have used a mobile coupon obtained them from retailer websites, followed by 31% at daily deal sites like Groupon and LIvingSocialSavvy Shoppers Use Connectivity to Score Deals on the Go | Nielsen Wire
Smartphone owners are 3x more likely to use their handset for in-store activities like claiming mobile coupons (39%) or using shopping lists (40%) vs tablet owners more...
36% of smartphone owners have redeemed a mobile coupon on their devices, compared to 11% for tablets more...
25% of Groupons were purchased on a mobile device in December 2011 more...
18% of worldwide online consumers use online or mobile coupons while shopping in stores, and 65% are willing to use them more...
40% of European online consumers use retailer mobile apps, and 19% make purchases on smartphones more...