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65% of individuals responsible for social media manage it on top of their other duties; of the 27% who handle social media exclusively, nearly 83% work on teams of 3 or fewerStructuring a Social Media Team Whitepaper | Main
Only 6% of brands' Facebook fans engage with a brand's Facebook content more...
Brands using paid media on Facebook in addition to organic publishing efforts reach an average audience 5.3x larger than using organic efforts alone more...
93% of US consumer packaged goods retailers plan to increase their spending on mobile app marketing in the next 5 years, compared to 90% for social media, and 86% for emails more...
62% of US retailers plan to spend more on Facebook interactive marketing efforts in 2014 than in 2013 more...
"As customer touchpoints expand, retailers continue to investigate other ways to diversify their marketing spend, including budgeting for increased spend for text advertisements, display ads, social, and attribution models" - Shop.org Executive Director Vicki Cantrell more...