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65% of individuals responsible for social media manage it on top of their other duties; of the 27% who handle social media exclusively, nearly 83% work on teams of 3 or fewerStructuring a Social Media Team Whitepaper | Main
Only 6% of brands' Facebook fans engage with a brand's Facebook content more...
Brands using paid media on Facebook in addition to organic publishing efforts reach an average audience 5.3x larger than using organic efforts alone more...
53% of US digital marketers plan to prioritize mobile ads in 2015, compared to 46% for social media more...
93% of US consumer packaged goods retailers plan to increase their spending on mobile app marketing in the next 5 years, compared to 90% for social media, and 86% for emails more...
62% of US retailers plan to spend more on Facebook interactive marketing efforts in 2014 than in 2013 more...