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65% of individuals responsible for social media manage it on top of their other duties; of the 27% who handle social media exclusively, nearly 83% work on teams of 3 or fewerStructuring a Social Media Team Whitepaper | Main
Inbound marketers who prioritize blogging are 13 times more likely to see positive return on investment than those who do not more...
Only 6% of brands' Facebook fans engage with a brand's Facebook content more...
Brands using paid media on Facebook in addition to organic publishing efforts reach an average audience 5.3x larger than using organic efforts alone more...
Retailers allocate an average of 33% of their digital marketing budgets to search engine marketing, compared to 16% for online marketplace initiatives and operations, and 14% for email more...
50% of retailers spent more on paid Facebook marketing in 2015 than 2014, compared to 29% for YouTube, 27% for Pinterest, 22% for Twitter, and 20% for Instagram more...