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65% of individuals responsible for social media manage it on top of their other duties; of the 27% who handle social media exclusively, nearly 83% work on teams of 3 or fewerStructuring a Social Media Team Whitepaper | Main
Only 6% of brands' Facebook fans engage with a brand's Facebook content more...
Brands using paid media on Facebook in addition to organic publishing efforts reach an average audience 5.3x larger than using organic efforts alone more...
"Each social channel is unique and can deliver different types of benefits to a brand’s marketing efforts" - David Selinger, CEO of RichRelevance more...
73% of US companies have at least 1 dedicated employee working on social media in their marketing departments more...
In 40% of US companies, core social media teams are part of the marketing department more...