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65% of individuals responsible for social media manage it on top of their other duties; of the 27% who handle social media exclusively, nearly 83% work on teams of 3 or fewerStructuring a Social Media Team Whitepaper | Main
Only 6% of brands' Facebook fans engage with a brand's Facebook content more...
Brands using paid media on Facebook in addition to organic publishing efforts reach an average audience 5.3x larger than using organic efforts alone more...
70% of brand marketers plan to increase their spending on social media advertising in 2013 more...
Inbound marketers spending more than $25,000 per year save an average of 13% in overall cost per lead, and $14 for every new customer acquired, versus those relying on outbound strategies more...
41% of marketers believe inbound marketing produces measurable return on investment more...