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65% of individuals responsible for social media manage it on top of their other duties; of the 27% who handle social media exclusively, nearly 83% work on teams of 3 or fewerStructuring a Social Media Team Whitepaper | Main
Only 6% of brands' Facebook fans engage with a brand's Facebook content more...
Brands using paid media on Facebook in addition to organic publishing efforts reach an average audience 5.3x larger than using organic efforts alone more...
74.01% of US marketers use social media to keep up with the latest industry shifts more...
70% of consumer packaged goods executives expect to increase investment in social media marketing in the next year more...
81% of marketers would increase spending on digital, mobile, and social channels if they could better track ROI more...