Facts & Stats About:
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
Mobile ad revenue reached $3B in the first half of 2013, up 145% year over year more...
Worldwide revenue from mobile search ads rose by 88.8% in 2012 more...
Worldwide mobile advertising revenue rose 82.8% in 2012, to $8.9B more...
77% of mobile marketers believe the lack of best practices or case studies demonstrating results is a key impediment to effectiveness more...