Facts & Stats About:
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
44.3% of mobile app developers use social media campaigns to acquire customers, compared to 43.8% for banner ads in other apps, 38.1% for marketing emails, and 32.9% for video ads more...
55% of marketers consider attribution and measurement a major challenge to online video advertising, compared to 50% for cross-device targeting, and 44% for mobile optimization more...
72% of marketers expect to increase spending on digital video ads in the near future, compared to 25% for maintaining current spending, and 3% for decreasing more...
61% of worldwide marketers who use search engine marketing use responsive web design as a part of their mobile search marketing more...