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Global mobile advertising will generate revenues of $12.8B in 2013, up 60% from $8B in 2012
Global mobile advertising revenues to reach US$12.8 billion in 2013Related Facts:
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 [2013], about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
77% of mobile marketers believe the lack of best practices or case studies demonstrating results is a key impediment to effectiveness more...
26% of mobile marketers measure their effectiveness via mobile transaction levels more...
33% of mobile marketers measure their effectiveness via quantity of app downloads more...
38% of mobile marketers measure their effectiveness via customer feedback or repeated use more...