Facts & Stats About:
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
Mobile platforms will account for 82% of European social media marketing spending by 2019, compared to 18% for desktop more...
European mobile social media marketing spending will reach €3.5B by 2019 more...
Mobile search ad revenue reached $9.5B in 2013, compared to $8B for display, and $1.9B for messaging more...
Worldwide mobile display advertising revenue rose 123.4% in 2013 more...