Facts & Stats About:
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
56% of worldwide marketers who use native mobile advertising measure its effectiveness by click-through rate, compared to 51% for engagement rate, and 45% for conversion rate more...
60% of worldwide marketers who use native mobile advertising say it engages audiences better than other formats, 41% say ads have a better look and feel, and 34% say it increases brand awareness more...
29% of worldwide marketers who do not use native mobile advertising say there is a lack of expert suppliers, and 26% say there is insufficient data on effectiveness more...
46% of worldwide marketers devote 1-20% of their digital ad budgets to mobile native ads, compared to 29% for 0%, and 10% for 21-40% more...