Facts & Stats About:
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
77% of mobile marketers believe the lack of best practices or case studies demonstrating results is a key impediment to effectiveness more...
26% of mobile marketers measure their effectiveness via mobile transaction levels more...
33% of mobile marketers measure their effectiveness via quantity of app downloads more...
38% of mobile marketers measure their effectiveness via customer feedback or repeated use more...