Facts & Stats About:
85% of mobile consumers use their phone while shopping in-store more...
28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...
48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...
12% of sales through Walmart's mobile app come from customers using "in-store" mode more...
Of the shoppers that showroom, 25% leave the store and make a purchase from a competitor (representing 6% of all shoppers) more...