55% of smartphone users are more likely to visit a retailer's store after receiving location-aware alerts

Added: 01/09/2013 from Latitude Published: 12/20/2012

85% of mobile consumers use their phone while shopping in-store more...

28% of smartphone- or tablet-owning adult holiday shoppers plan to shop with their devices on Thanksgiving Day, up from 16% in 2011 more...

48M shoppers (~20% of the US adult population) will “showroom” during holiday 2012, a 134% increase from 2011 when 20.5M shoppers showroomed more...

12% of sales through Walmart's mobile app come from customers using "in-store" mode more...

Of the shoppers that showroom, 25% leave the store and make a purchase from a competitor (representing 6% of all shoppers) more...