Facts & Stats About:
56% of worldwide marketers who use native mobile advertising measure its effectiveness by click-through rate, compared to 51% for engagement rate, and 45% for conversion rate more...
60% of worldwide marketers who use native mobile advertising say it engages audiences better than other formats, 41% say ads have a better look and feel, and 34% say it increases brand awareness more...
29% of worldwide marketers who do not use native mobile advertising say there is a lack of expert suppliers, and 26% say there is insufficient data on effectiveness more...
46% of worldwide marketers devote 1-20% of their digital ad budgets to mobile native ads, compared to 29% for 0%, and 10% for 21-40% more...
33% of worldwide marketers plan to increase spending on native mobile advertising by 25-50% in the near future, and 21% plan to increase spending by over 50% more...