Facts & Stats About:
Mobile app installation increased by 70% year over year in 2014 more...
Entertainment app installation increased by 273% year over year in 2014 more...
65% of online global consumers use electronic devices to connect with family and friends, compared to 63% for getting news, 63% for listening to music, and 61% for taking pictures or videos more...
56% of worldwide marketers who use native mobile advertising measure its effectiveness by click-through rate, compared to 51% for engagement rate, and 45% for conversion rate more...
60% of worldwide marketers who use native mobile advertising say it engages audiences better than other formats, 41% say ads have a better look and feel, and 34% say it increases brand awareness more...