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Published Facts
Hispanics are 37% more likely to publish a blog than the general population, and 12% more likely to visit other blogs
360i Report on Hispanic Digital Influencers
The number of Hispanics using social media grew 38% in 2011, versus 16% for the general population
360i Report on Hispanic Digital Influencers
Hispanic Internet users total 32.2MM, 14% of the US online population
360i Report on Hispanic Digital Influencers
In the US, Hispanic economic influence will rise to $1.3 trillion by 2014
360i Report on Hispanic Digital Influencers
Fans on Facebook spend 117% more and are 41% more likely to recommend brands than non-fans
Social Commerce Playbook
Customers are 51% more likely to make a purchase after "Liking" a brand on Facebook
Social Commerce Playbook