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    Published Facts

    59% of Facebook users are between the ages of 18 and 44 Social Marketing Playbook  
    Added: 02/01/2012 from 360i Published: 01/29/2012
    Nearly 60% of all activities on mobile devices are search-related Mobile Marketing Playbook  
    Added: 01/30/2012 from 360i Published: 01/29/2012
    The number of U.S. mobile gamers is expected to grow from 72.8MM in 2011 to 94.9MM in 2014 Mobile Marketing Playbook  
    Added: 01/30/2012 from 360i Published: 01/29/2012
    Mobile Internet penetration in the U.S. is expected to reach 142MM or 54% in 2014 of mobile users Mobile Marketing Playbook  
    Added: 01/30/2012 from 360i Published: 01/29/2012
    43% of consumer tweets are conversational (@replies to other users), but just 12% of all marketer tweets demonstrate active dialogue with consumers Twitter & the Consumer-Marketer Dynamic  
    Added: 07/27/2010 from 360i Published: 07/27/2010
    85% of tweets reflect original content (non-RTs) Twitter & the Consumer-Marketer Dynamic  
    Added: 07/27/2010 from 360i Published: 07/27/2010
    92% of users keep their tweets public Twitter & the Consumer-Marketer Dynamic  
    Added: 07/27/2010 from 360i Published: 07/27/2010
    More than 90% of tweets come from consumers Twitter & the Consumer-Marketer Dynamic  
    Added: 07/27/2010 from 360i Published: 07/27/2010
    94% of tweets are personal (vs. professional/self-promotional) Twitter & the Consumer-Marketer Dynamic  
    Added: 07/27/2010 from 360i Published: 07/27/2010
    Only 12% of consumer tweets mention a brand; when a brand name is mentioned in a tweet, it’s most likely to be a social network (22% of mentions), an entertainment brand (17%) or a tech brand (17%) Twitter & the Consumer-Marketer Dynamic  
    Added: 07/27/2010 from 360i Published: 07/27/2010