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Published Facts
62% of smartphone owners who use their devices to assist in shopping while in a physical store use the store's website to find product information
How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google
65% of smartphone owners who use their devices to assist in shopping prefer mobile websites, compared to 35% for apps
How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google
82% of smartphone owners who use their devices to assist in shopping while in a physical store use search engines to find product information
How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google
53% of smartphone owners who use their devices to assist in shopping do so in order to make price comparisons
How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google
33% of smartphone owners who use their devices to assist in shopping while in a physical store find product information on their phones instead of asking store employees
How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google
84% of smartphone owners who use their devices to assist in shopping do so while in a physical store
How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google
62% of smartphone owners use their devices to assist in shopping at least once per month
How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google
17% of smartphone owners use their devices to assist in shopping at least once per week
How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google
74% of real-time bidding online display advertisers are willing to pay premiums for quality environments
A4_2pp_Ad_Exchnage_WP_UK_V2.indd
88% of online display advertisers plan to buy in real time in the future
A4_2pp_Ad_Exchnage_WP_UK_V2.indd
The average online publisher generates ~80% of its online ad revenue from guaranteed ad sales
30242_DC_AdExchange
72% of in-stream online video ads are watched to their completions
display-business-trends-publisher-edition.pdf
79% of in-stream online video ads are watched to their midpoints
display-business-trends-publisher-edition.pdf