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Accenture
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1-20 of 32 results
Published Facts
60% of US consumer ages 18-24 watch at least 25% of their video over-the-top (OTT), compared to 32% of US consumers overall
Accenture Newsroom: TV and Video Have Come Out of the Box, Accenture Survey Finds
72% of consumers aged 20-40 in the US and UK use mobile devices while in-store to compare prices, but the majority leave before making a purchase
Accenture Newsroom: With Mobile Devices in Hand, Consumers Visit Stores to Compare Prices But Nearly Half Make Their Final Purchases Online, Accenture Survey Shows
43% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to get more information about the show
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study
21% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to connect with others with similar interests
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study
26% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to watch other video
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study
31% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to enter contests
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study
32% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to get coupons or promotional codes
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study
7% of U.S. consumers have searched for a Twitter hashtag after seeing it on TV
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study
20% of U.S. consumers have "liked" a TV show on Facebook when the "like" symbol appeared during the show
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study
33% of U.S. consumers have interacted with social media after seeing a social media symbol on TV
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study
78% of CIOs place mobility in their top five priorities
The Accenture CIO Mobility Survey 2012 Executive Summary
40% of CIOs want to help drive revenue through
customer engagement
The Accenture CIO Mobility Survey 2012 Executive Summary
More urban consumers in South Africa have smartphones than any other country. For instance, 75% of urban South Africans own smartphones,
compared with 20% of consumers in Japan
Accenture Consumer Electronics Products and Services Usage Report 2012
38% of younger consumers have stopped or almost stopped renting or buying DVDs because of the use of cloud services, and 16% have terminated or are considering ending TV subscription services
Accenture Consumer Electronics Products and Services Usage Report 2012
In a typical week, 33% of consumers now watch shows, movies or videos on their PCs, and 10% are watching such programs on their smartphones
Accenture Consumer Electronics Products and Services Usage Report 2012
One-third of consumers purchased a smartphone in 2011, up 15 percentage points from 2010
Accenture Consumer Electronics Products and Services Usage Report 2012
In emerging markets, more people prefer other electronic media like a phone or tablet for e-book
reading rather than an e-book reader: 34%
in BRIC markets versus 7% for mature-market countries
The 2011 Accenture Consumer Electronics Products and Services Usage Report
India’s participation in social networking has
declined from 57% connecting weekly in 2010 to 42% in 2011
The 2011 Accenture Consumer Electronics Products and Services Usage Report