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    Published Facts

    US Hispanic media spending grew 4.6% in 2011 to top $7B, vs. a 1.1% increase for all U.S. media Hispanic Fact Pack 2012  
    Added: 07/25/2012 from Ad Age Published: 07/25/2012
    Digital represents less than 20% of total ad budgets for 47% of marketers and less than 10% for nearly 50% of marketers Ad Age Survey: Marketers Love Facebook, But Have No Idea If Their Ads Work | Digital - Advertising Age  
    Added: 07/20/2012 from Ad Age Published: 06/27/2012
    Total 2011 US revenue for marketing-communications agencies rose 7.9% to $33.2B Ad Agency Report 2012 Analysis Rankings Contact Info  
    Added: 05/01/2012 from Ad Age Published: 04/30/2012
    "Pinterest is a huge source from a referral standpoint, even beating out referrals from Facebook" - Shannon King, GM of digital for Real Simple magazine Real Simple: Pinterest Drives More Traffic For Us Than Facebook  
    Added: 02/10/2012 from Ad Age Published: 12/14/2011
    33% of US moms of children under 12 use their mobile phones to entertain their children Always on Women  
    Added: 02/02/2012 from Ad Age Published: 11/14/2011
    In the US, 58% of male tablet owners, and 55% of female tablet owners, use their devices to watch video Always on Women  
    Added: 02/02/2012 from Ad Age Published: 11/14/2011
    In the US, 21% of male tablets owners, and 6% of female tablet owners, use their devices to make phone calls Always on Women  
    Added: 02/02/2012 from Ad Age Published: 11/14/2011
    In the US, 45% of men and 40% of women own a game console Always on Women  
    Added: 02/02/2012 from Ad Age Published: 11/14/2011
    54% of US female smartphone owners have purchased apps Always on Women  
    Added: 02/02/2012 from Ad Age Published: 11/14/2011
    24% of US female smartphone owners have texted a donation to charity Always on Women  
    Added: 02/02/2012 from Ad Age Published: 11/14/2011
    US women control or have a say in 80% of household spending Always on Women  
    Added: 02/02/2012 from Ad Age Published: 11/14/2011
    US women spend $5 trillion each year Always on Women  
    Added: 02/02/2012 from Ad Age Published: 11/14/2011
    In the 2010 U.S. Census, 53% of those who self-identified as Hispanic indicated that they were white, 3% black and 1% Asian/Pacific Islander What If Hispanics Come to See Themselves as a Distinct Race? | The Big Tent - Advertising Age  
    Added: 01/10/2012 from Ad Age Published: 01/10/2012
    Millennials prefer to go shopping with others and often do so with family, spouses and partners or friends Millennial Grocery Shopping Habits and Marketing Trends | Ad Age Stat - Advertising Age  
    Added: 10/24/2011 from Ad Age Published: 06/29/2011
    32% of Millennials prefer mass retailers like Target and Walmart for grocery shopping, compared to 27% for older generations Millennial Grocery Shopping Habits and Marketing Trends | Ad Age Stat - Advertising Age  
    Added: 10/24/2011 from Ad Age Published: 06/29/2011
    68% of Millennials won't make a major decision without running it by their social and mobile network first Millennial Grocery Shopping Habits and Marketing Trends | Ad Age Stat - Advertising Age  
    Added: 10/24/2011 from Ad Age Published: 06/29/2011
    31% of already retired Boomers said they have struggled to make ends meet 50 and Over: What’s Next?  
    Added: 07/15/2011 from Ad Age Published: 04/28/2011
    49% of working Boomers think about retirement a great deal 50 and Over: What’s Next?  
    Added: 07/15/2011 from Ad Age Published: 04/28/2011
    Among those already retired, 41% (or 6.56 million) expect to rely on personal retirement savings, and 44% (7.04 million) on income or money from savings accounts 50 and Over: What’s Next?  
    Added: 07/15/2011 from Ad Age Published: 04/28/2011
    Many brands fear that if they do reach out to Boomers, they will risk “aging” their brand 50 and Over: What’s Next?  
    Added: 06/17/2011 from Ad Age Published: 04/28/2011