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Many brands fear that if they do reach out to Boomers, they will risk “aging” their brand 50 and Over: What’s Next?
Boomers comprise roughly one-quarter of the population and have some $3 trillion in buying power, and yet less than 5% of ad dollars are targeted to adults 35-64 50 and Over: What’s Next?
49% of those working boomers and even fewer of those retired (42%) associate retirement with the travel they couldn’t do when they were younger (down from 61% in 1998) 50 and Over: What’s Next?
Only 20% of working boomers believe poor health or disability will force them to stop working before they’re ready to retire 50 and Over: What’s Next?
roughly two out of five Boomers (or approximately 31.2 million) indicated that they had become responsible for the care of a parent, many in the previous year 50 and Over: What’s Next?
Surveys shows that only 16% of the boomers wanted to retire from their work completely, most wanted to work part time after retirement 50 and Over: What’s Next?
54% (42.2 million) of Boomers said that they worked at a paid job outside the home; 13% (10.14 million) said they worked a paid job at home 50 and Over: What’s Next?
7% (4.3 million) believe that even after retiring from current jobs, they’ll continue to work full-time for pay doing something else 50 and Over: What’s Next?
Less than 9% (or approximately 7.02 million) boomers said they owned a U.S. savings bond or stock in a company aside from their employe 50 and Over: What’s Next?
Only 11.6% of older Boomers and 7.5% of younger Boomers reported visiting a financial planner in the previous 12 months 50 and Over: What’s Next?