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Published Facts
53% of US consumers wish there were a "dislike" button on social media sites
Adobe State of Online Advertising Study
57% of US consumers have "liked" something they saw on a social media site on behalf of a brand or product
Adobe State of Online Advertising Study
66% of US consumers think TV ads are more effective than online ads, compared to 49% of marketers
Adobe State of Online Advertising Study
27% of marketers believe user-generated content is the most popular form of online advertising
Adobe State of Online Advertising Study
44% of US consumers think advertising works better on women than men
Adobe State of Online Advertising Study
68% of US consumers find online ads “annoying” and “distracting”
Adobe State of Online Advertising Study
68% of US consumers find online ads “annoying”
U.S. Study Reveals Online Marketing is Failing with Customers
42% of US mobile users have clicked an ad on the mobile web and 37% of clicked ads in apps
Adobe® 2012 Mobile Consumer Survey Results
Tablets’ share of web traffic will surpass smartphone traffic by early 2013 and reach 10% of all traffic in 2014
Adobe Study Reveals Tablet Traffic Has Grown 10 Times Faster Than Smartphone Traffic | EON: Enhanced Online News
52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing
Why marketers aren’t giving social the credit it deserves
Spending on search ads by retailers in the U.S. decreased by 5% in 2011
Adobe Digital Index: Global digital advertising Q1 2012 update
Click-through rates on Google search ads in the U.S. increased by 21% in 2011
Adobe Digital Index: Global digital advertising Q1 2012 update
Mobile ads will represent 20% of all spending on search advertising by 2013
Adobe Digital Index: Global digital advertising Q1 2012 update
Spending on Facebook ads increased by 93% in 2011
Adobe Digital Index: Global digital advertising Q1 2012 update
Brand engagement on Facebook increased by 176% in 2011
Adobe Digital Index: Global digital advertising Q1 2012 update
Ads on tablets account for 4.25% of spending on all search advertising in the U.S. and U.K.
Adobe Digital Index: Global digital advertising Q1 2012 update