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Published Facts
18% of home cooks who own smartphones have looked for product information on their devices while grocery shopping
Allrecipes Measuring Cup Trend Report - February 2012
22% of home cooks aged 18-24 who own smartphones use their devices to search for recipes while grocery shopping, compared to 19% of those aged 25-34, and 16% of those 35-44
Allrecipes Measuring Cup Trend Report - February 2012
19% of home cooks who own smartphones have used their devices to comparison shop for groceries
Allrecipes Measuring Cup Trend Report - February 2012
26% of home cooks who own smartphones have searched for coupons on their devices
Allrecipes Measuring Cup Trend Report - February 2012
51% of home cooks who own a smartphone have searched for a recipe online on their device
Allrecipes Measuring Cup Trend Report - February 2012
8% of consumers view recipes on mobile devices while grocery shopping, up 103% from 2010
Allrecipes Measuring Cup Trend Report - February 2012