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Published Facts
Consumers who research across online, offline, & mobile spend 18-36% more than those who don't
Social Trends Report 2012 | Bazaarvoice
Consumers who follow links to retail sites from Twitter spend an average of $121.33, compared to $102.59 for Facebook, and $100.16 for Google
The Conversation Index: Volume 3
iPad users spend 16% more time on retail sites than owners of smartphones and other tablets
The Conversation Index: Volume 3
iPad users spend an average of 5 minutes on retail sites, compared to 4 minutes 50 seconds for PC and laptop users
The Conversation Index: Volume 3
66.95% of women who shop online rate their purchases 5 out of 5 stars, compared to 57.34% of men
The Conversation Index: Volume 3
73.73% of women who shop in stores rate their purchases 5 out of 5 stars, compared to 52.09% of men
The Conversation Index: Volume 3
Women who rate products they buy in stores give 4 or 5 stars out of 5 87% of the time, compared to 80% for men
The Conversation Index: Volume 3
Half of consumers who give online feedback bought the product in a store, not online
The Conversation Index: Volume 3
87% of Millennials believe companies shouldn’t edit customer feedback by correcting spelling or grammar errors
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
64% of Millennials believe companies should offer more ways to share their opinions
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
73% of Millennials believe consumers care more about their opinions on products than companies do
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
22% of Millennials use social media to find expert opinions on products, versus 7% of Boomers
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
51% of Americans trust user generated content more than other information on a company website
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
After researching a product online, Millennials are more likely to by it online (52%) than in a store (48%)
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
By 2017, Millennials will have more spending power than any other generation
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
44% of Millennials won't purchase major electronics without reading user reviews online. 40% won't purchase cars without user reviews, 39% won't make hotel accommodations, and 32% won't make travel accommodations
Infographic: Millennials will change the way you sell – The Bazaarvoice Social Commerce Blog