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Published Facts
Social marketing, when used to build widespread consumer advocacy, generates an average sales lift of 6.7% for consumer packaged goods brands
BzzAgent and SymphonyIRI Reveal 6.7% Sales Lift of Social Marketing for CPG Products - SymphonyIRI Group
Social media has an average ROI of $1.50
BzzAgent Validates Social Marketing ROI With Marketing Mix Modeling
Advocates created more than 2,600 product reviews of Michelin tires and more than 3,000 Facebook updates and peer-to-peer conversations
A Field Guide to Brand Advocates: Practical Insights for Marketers
Brand Advocates likes to be seen as thought leaders
A Field Guide to Brand Advocates: Practical Insights for Marketers
Brand Advocates are 75% more likely to share a great experience with a product
A Field Guide to Brand Advocates: Practical Insights for Marketers
Brand Advocates are three times more likely to share product info to relax
A Field Guide to Brand Advocates: Practical Insights for Marketers
Brand Advocates are 50%more likely to influence a purchase
A Field Guide to Brand Advocates: Practical Insights for Marketers