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Published Facts
38% of Western European smartphone or tablet owners aged 18-34 watch online video on their devices, compared to 27% of those aged 35-55
Interactive Europe
64% of Western European smartphone or tablet owners aged 18-34 access social media sites on their devices at least once a week, compared to 48% of those aged 35-55
Interactive Europe
64% of Western Europeans between the ages of 18 and 24 own a smartphone or tablet
Interactive Europe
51% of U.K. consumers are more likely to pay attention to outdoor advertising than any other type of ad
Interactive Europe
72% of U.K. 18-34-year-olds who own smartphones or tablets view outdoor advertising as a welcome distraction while traveling
Interactive Europe
66% of U.K. consumers view outdoor advertising as a welcome distraction while traveling
Interactive Europe