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Chadwick Martin Bailey
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The top reasons for U.S. email users to unsubscribe from a business or non-profit email subscription are too many emails (69%) and content that is no longer relevant (56%)
10 Facts about How and Why Consumers Like and Subscribe
58% of U.S. adults subscribe to emails from businesses or non-profits to receive discounts and special offers
10 Facts about How and Why Consumers Like and Subscribe
A laptop or desktop computer is the primary device used for Facebook for 82% of U.S. adults, while 15% primarily use a mobile device and 2% a tablet
10 Facts about How and Why Consumers Like and Subscribe
A laptop or desktop computer is the primary email device for 84% of U.S. adults, while 14% primarily use a mobile device and 2% use a tablet
10 Facts about How and Why Consumers Like and Subscribe
39% of U.S. smartphone owners who have scanned a QR code have either shared its information with someone or made a purchase
Qr Codes
79% of Americans have never heard of QR codes, but 81% can identify when shown a code that they've seen one
Qr Codes
84% of Twitter users read the tweets issued by brands they follow, only 23% tweet about the brands
10 Facts about Consumer Behavior on Twitter - Social Media Quickstarter
Most Twitter users follow brands because they are a customer and they want to be the first to learn new information
10 Facts about Consumer Behavior on Twitter - Social Media Quickstarter
Twitter users under age 35 are more likely to follow brands than older users
10 Facts about Consumer Behavior on Twitter - Social Media Quickstarter
79% of Twitter users follow less than 10 brands
10 Facts about Consumer Behavior on Twitter - Social Media Quickstarter
An equal percentage – 38% for both – of Twitter users have been using the service for less than 6 months and 1-2 years
10 Facts about Consumer Behavior on Twitter - Social Media Quickstarter
50% of Twitter users use the service multiple times per hour, versus 34% of Facebook users and 29% of overall users
10 Facts about Consumer Behavior on Twitter - Social Media Quickstarter
51% of fans on Facebook say they are more likely to buy a product after "Liking" a brand
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
76% of Facebook users have never "un-liked" a brand
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
The majority of Facebook users who "Like" brands do so because they are a customer and also for discounts and promotions
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
33% of Facebook users "Like" 1-2 brands
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
22% of Facebook users "Like" 10 or more brands
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter