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Published Facts
The Buy Box accounts for almost 70% of Amazon’s sales
How to improve your Amazon Order Defect Rate - Amazon Strategies
90% of online shoppers read product reviews and 83% say they influence their buying decisions
2011 Global Consumer Shopping Habits Survey
Only 7% of consumers have made purchases on Facebook, although nearly half (46%) would consider it
2011 Global Consumer Shopping Habits Survey
Nearly one-third of global consumers have used their smartphones to scan barcodes
2011 Global Consumer Shopping Habits Survey
31% of global consumers have used a smartphone to buy online and 17% have used a tablet
2011 Global Consumer Shopping Habits Survey
In the UK, online shoppers overwhelmingly say that free shipping influences their purchase decisions, with 90% using that gauge, compared to 74% for best price
2011 Global Consumer Shopping Habits Survey
Australian online shoppers are more likely to buy based on best price than free shipping – 68% to 43%
2011 Global Consumer Shopping Habits Survey
Amazon is the number one online marketplace for shoppers in the U.S. and UK, with eBay a close second
2011 Global Consumer Shopping Habits Survey
69% of shoppers worldwide begin their product searches with Google
2011 Global Consumer Shopping Habits Survey
61% of UK consumers prefer to shop online, compared to 34% who prefer brick and mortar
2011 Global Consumer Shopping Habits Survey