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53% of the US population watches at least one online video ad each month
comScore Releases December 2012 U.S. Online Video Rankings
The average US visitor to Google sites watches 20 online video ads on the site each month
comScore Releases December 2012 U.S. Online Video Rankings
The average US Hulu user watches 65 online video ads on the site each month
comScore Releases December 2012 U.S. Online Video Rankings
Americans watch 1.4B online video ads on Hulu each month
comScore Releases December 2012 U.S. Online Video Rankings
The average US internet user watches 70 online video ads each month
comScore Releases December 2012 U.S. Online Video Rankings
Americans watch 1.8B online video ads on the BrightRoll Video Network each month
comScore Releases December 2012 U.S. Online Video Rankings
ShareThis ads reach 95.2% of online Americans, compared to 83.6% for Google ads, and 83.5% for Yahoo! ads
comScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2012 - comScore, Inc
Ads account for 22.6% of all online videos viewed, and 1.9% of all time spent viewing
comScore Releases December 2012 U.S. Online Video Rankings - comScore, Inc
The average online video is 5.4 minutes long, compared to 0.4 minutes for the average online video advertisement
comScore Releases December 2012 U.S. Online Video Rankings - comScore, Inc
Americans watch 155M minutes of video ads on Google sites, including YouTube, each month
comScore Releases December 2012 U.S. Online Video Rankings - comScore, Inc
Americans watch 2B video ads on Google sites, including YouTube, each month
comScore Releases December 2012 U.S. Online Video Rankings - comScore, Inc
Americans watch 11.3B online video advertisements per month
comScore Releases December 2012 U.S. Online Video Rankings - comScore, Inc
36% of Latin American online shoppers start their shopping process through online ads
In Latin America, Apparel & Accessories and Computer Electronics Rank as Top Product Categories Among Online Buyers
"Ad hover / interaction" -- not clicks -- is the metric most highly correlated with conversion for online ad campaigns
For Display Ads, Being Seen Matters More than Being Clicked - comScore, Inc
Share of choice rises by 35.3% when consumers are exposed to both professional content and user-generated product video
comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness - comScore, Inc
62.9B display ad impressions are delivered online in Brazil each month, reaching 50.8MM Internet users
Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth - comScore, Inc
72% of national online ad campaigns have at least some impressions that are delivered adjacent to objectionable content
comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers - comScore, Inc
31% of online ads in national advertising campaigns never have an opportunity to be seen
comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers - comScore, Inc