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"The rapid online video growth we’re witnessing in India represents a significant opportunity for both marketers and media companies in India" - comScore India senior director Kedar Gavane
Online Video Consumption in India Has Doubled in the Past 2 Years - comScore, Inc
The average online video is 5.4 minutes long, compared to 0.4 minutes for the average online video advertisement
comScore Releases December 2012 U.S. Online Video Rankings - comScore, Inc
"Ad hover / interaction" -- not clicks -- is the metric most highly correlated with conversion for online ad campaigns
For Display Ads, Being Seen Matters More than Being Clicked - comScore, Inc