Refine Your Results:
Topic
Technology
Region
Industry
Consumer
Cone Inc.
Specialties:
1-12 of 12 results
Published Facts
32% of dads who shop say they finish as quickly as possible, buying only what they need, compared to 21% for moms
2012 Cone Year of the Dad Tracker
57% of dads who shop get product information from in-store promotions, compared to 50% for ads
2012 Cone Year of the Dad Tracker
24% of dads who shop research grocery products, compared to 11% of moms
2012 Cone Year of the Dad Tracker
46% of moms who shop plan meals for the coming week, compared to 52% of dads
2012 Cone Year of the Dad Tracker
62% of moms who shop collect coupons or circulars, compared to 56% of dads
2012 Cone Year of the Dad Tracker
65% of moms who shop make detailed shopping lists, compared to 63% of dads
2012 Cone Year of the Dad Tracker
35% of moms say that over the past few years, dads have taken on more of the shopping
2012 Cone Year of the Dad Tracker
52% of dads now say they are the primary grocery shopper in the household
2012 Cone Year of the Dad Tracker
Four-out-of-five consumers have changed
their minds about a recommended purchase based solely on negative information they found online, up from 67% in 2010
2011 Online Influence Trend Tracker
91% of 25- to 34-year-olds will go online to verify recommendations before making a purchase and 90% are more likely to purchase products or services after finding additional online recommendations
2010 Cone Online Influence Trend Tracker