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Published Facts
62% of Coupons.com shoppers plan to shop within the next 2 days
Digital Coupon User Shopping Behavior
Coupons.com shoppers redeem an average of 3.6 coupons per shopping trip, compared to the U.S. average of 1.4
Digital Coupon User Shopping Behavior
Coupons.com shoppers spend an average of $3,803 on shopping per year, compared to the U.S. average of $2,545
Digital Coupon User Shopping Behavior
Coupons.com shoppers spend an average of $55.05 per shopping trip, compared to the U.S. average of $44.87
Digital Coupon User Shopping Behavior
Coupons.com shoppers make an average of 69 shopping trips per year, compared to the U.S. average of 57
Digital Coupon User Shopping Behavior
More than $1.2B in digital coupons savings was issued in 2010
Digital Coupons Represent Fastest Growing Coupon Segment in 2010
Consumers who print digital coupons have an average household income of $105,000
Digital Coupons Represent Fastest Growing Coupon Segment in 2010
More than 49 million Americans now use online coupons
Digital Coupons Represent Fastest Growing Coupon Segment in 2010
51% of US adult males have used a coupon in the past 6 months. 36% have a designated place to keep their coupons and 18% of men have talked to a friend about an online coupon, just as likely as women
Well-Off and Well-Coiffed Adults Use Coupons More, New Research Shows
77% of US adults who have used coupons in the past 6 months live in metro areas
Well-Off and Well-Coiffed Adults Use Coupons More, New Research Shows
Adults with college degrees are almost twice as likely to have used coupons in the past 6 months as those who didn't graduate from high school. The college grads are also more likely to make a purchase specifically to redeem a coupon, visit a product's website to get a coupon and search for coupons online
Well-Off and Well-Coiffed Adults Use Coupons More, New Research Shows
39% of US adults with a household income of $100,000 or more have printed coupons from an online source in the past six months and are twice as likely to do so as adults with a household income less than $35,000
Well-Off and Well-Coiffed Adults Use Coupons More, New Research Shows
61% of US adults with a household income of $100,000 or more have redeemed a coupon in the past six months
Well-Off and Well-Coiffed Adults Use Coupons More, New Research Shows
Of the 45MM Americans using online coupons, almost one third do not clip coupons from the Sunday newspaper
Growth of Digital Coupons Outpaces that of Printed Newspaper Coupons 10 to 1
More than 45MM American consumers (or 20% of the US population) now use online coupons
Growth of Digital Coupons Outpaces that of Printed Newspaper Coupons 10 to 1
The growth of digital coupons outpaced the growth of newspaper coupons by more than 10 to 1 in 2009
Growth of Digital Coupons Outpaces that of Printed Newspaper Coupons 10 to 1