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Cost per order or lead for acquisition campaigns is roughly equivalent for direct mail ($51.40), post card ($54.10), email ($55.24), and paid search ($52.58) DMA Releases 2012 Response Rate Report | DMA
For emails, the highest click rate to open rate is for the CPG industry at 46.5% DMA Releases 2012 Response Rate Report | DMA
Response rates for direct mail to an existing customer average 3.40%, compared with 0.12% for email DMA Releases 2012 Response Rate Report | DMA
Direct mail response rates have dropped nearly 25% over the past nine years DMA Releases 2012 Response Rate Report | DMA
Email marketing has an average return on investment of $44.25 for every dollar spent Email Marketing in 2011: Industry Facts and Statistics | Email-List Blog on Email Marketing
65% of new mothers like or accept some use of personal information for more relevant advertising, while 27% find the use of this information “crosses a line" DMA and MOM365 Release 'Direct Marketing to Moms'
92% of new mothers highlight the expense of having a new family as leading them to seek more direct marketing offers DMA and MOM365 Release 'Direct Marketing to Moms'